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What are yellow pages good for?

Since I work a lot with the Internet, I often have people asking me whether the Yellow Pages are still useful...

The fact is, there are still many people using the Yellow Pages. Most advanced geek will use an online directory such as superpages.com. Yet, for certain things such as looking for a plumber, people still use the Yellow Pages.

So, how do I choose whether to have an ad in the Yellow Pages?

Simple! Take the latest Yellow Pages book you've received and look under your category and see what your competition does. If you have 1 or more full page advertiser, you bet that you have ...

Cell Phones now open to telemarketers!

That's it! The phone commissioners have finally decided that it's OK for telemarketers to call cell phones and try to sell you their products and services.

Personally, I do not think that, in itself, it is a bad thing... except that if I receive even just 1 call a day and have to spend 1 minute each time, I will be burning 30 minutes a month for nothing. (Okay, with 1,000 minutes a month, it wouldn't matter that much, but that's like text messaging... if you receive spam via your phone and you have to pay 20 cents for each spam email you receive, the bill goes up quickly ...

Drupal: Have you heard of it? Do you use it?

My business partner, Alexis and I are in the process of converting our company's website to Drupal. We have found that Drupal offers amazing customization ability. Our original site was based purely in PHP and we found very difficult to add new content and update news entries, for example. The new site, which will be launched soon, has been completely converted to Drupal.

GoldMoney.com

Watching the spiraling price of gold (the spot price as of this writing is $1,213.40/oz) has been a humbling experience for me. There are all kinds of marketing forces happening to cause this, but if you follow what the Austrian School folks are saying, this is not a surprising trend at all. Central banks around the world are dumping their U.S. dollars and buying up gold, which is driving the price up. But I think this is different than just another commodity bubble, because the way gold is perceived--as a store of wealth. Traditionally investors who feel the currency they are in is threatened ...

PostgreSQL and Drupal conflict

We have been running Drupal for some time now and we have noticed that it generates a very large amount of warnings in our log files.

The warning is in link with improperly formatted strings. PostgreSQL tries to follow the SQL specification to the letter and that means you cannot use the backslash character to escape special character sequences (such as \n for a newline character.)

I knew that in most cases the error was generated because of the function saving a full page or some other content in the cache. In that case, the system includes the characters: \012 and \015 (\n and \r.) That ...

No more excuses! Protect your passwords on your computer with strong encryption.

More and more, we hear talks about hackers entering personal accounts on systems such as Facebook, Twitter, Plaxo and many others. There are many reasons why someone's account will be hacked. One of them is the lack of imagination for their password. Plus, some people use the same password for all of their accounts.

So, if you do it right, you will end up with many passwords. On my end, I have one password per account and that means about 400 passwords... That's totally unmanageable in a fairly standard human brain. For this reason, you end up writing down all your passwords on your ...

The W3C has a new look for their website!

If you have not seen it yet, the W3C now has a new look.

http://www.w3.org/

They are using a Web 2.0 system with PHP running on their server along Apache version 2.x. In other words, they most certainly are running Linux as their server operating system.

And for those who do not know that yet, this is the consortium that takes care of making your browser work.

How important the perception of a product is

The following is a marketer's explanation of how you are being trumped (but not automatically deceived) whenever you see an ad. The trumpery is what gives the product its value even though it may have no more value than yesterday. Interesting talk.

McAfee to acquire MX Logic, but...

Today I read that McAfee is to acquire MX Logic (was http://mxlogic.net/).

I may have heard of MX Logic before, but the reason why I went to their website today is because I had multiple connections from their mail service to my mail system.

So I quickly checked out the MX Logic website to see what that company is about...

With proprietary technologies, a global security platform and a comprehensive suite of online solutions, MX Logic serves organizations worldwide to eliminate online threats and protect the integrity of their business communications.

They are selling ...

Space going green!

Today, the only way to go in Space is to use rockets or fast planes (although the latter does not get you as far as needed to reach even the IST.) Either one of those uses a tremendous amount of quite poluting carburant.

In the future, however, we definitively need to find a way to build an elevator. The building of such a structure has not started though. At this time there are two main reasons why: (1) we think we do not have the technology, and (2) what we have thought about can break with the consequences of getting the debris all over Earth and that could be quite dangerous.

Now there ...

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