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perception

GoldMoney.com

Watching the spiraling price of gold (the spot price as of this writing is $1,213.40/oz) has been a humbling experience for me. There are all kinds of marketing forces happening to cause this, but if you follow what the Austrian School folks are saying, this is not a surprising trend at all. Central banks around the world are dumping their U.S. dollars and buying up gold, which is driving the price up. But I think this is different than just another commodity bubble, because the way gold is perceived--as a store of wealth. Traditionally investors who feel the currency they are in is threatened ...

How important the perception of a product is

The following is a marketer's explanation of how you are being trumped (but not automatically deceived) whenever you see an ad. The trumpery is what gives the product its value even though it may have no more value than yesterday. Interesting talk.

Made to Order Software releases Turn Watcher 1.4 and a new website!

Made to Order Software is proud to announce the release of Turn Watcher version 1.4 and a brand new website!

Turn Watcher version 1.4 incorporates not only some much needed bug fixes (specifically the Stabilize function) but the addition of a brand new feature: Soft Columns.

Use Soft Columns to add, edit and remove rolls and information columns to each of your combatants. For example, you may remove the Spot/Listen columns and replace them with Perception. Add new rolls such as Move Silently and Persuasion. You may also add information-only columns such as Armor Class and Condition Track, ...